Conquering China one viral video at a time

Read more: http://www.smh.com.au/technology/technology-news/conquering-china-one-viral-video-at-a-time-20110916-1kdm7.html

The news “Conquering China one viral video at a time” was published on the website of Sydney Morning Herald. It described that an American girl named Jessica who taught English to Chinese viewers in Mandarin on Youtube. The popular show called OMG!Meiyu was produced by the voive of America which is the official external broadcast arm of the US federal government.

A video talking about Jessica’s teaching details was placed at the head of the news and people can click it into the video page. According to the theory put forward by Meikel, G, convergence is one of the most significant characteristics of new media. What’s more, automation, personalization and participation are three central dimensions of online news. This new article is a typical example to demonstrate this theory system because of the combination of video and photographs approaches. About the video placed before the body, in my opinion, it is a little inconvenient because you need to leave this page to another. What’s more, you have to stand a 15-second long advertisement about Honden.

A question sentence was used as the opening of the news, which attracted the audience’s eye successfully. It asked “What is the English word for that gunky yellowish stuff in the corner of her eyes when she wakes up in the morning” and it caused the interest in reading and inspired reading desire from readers.

The body of the news is normal and large amounts of quotes are used by the writer, which make the news embody a humorous atmosphere. A photo blow, placed in the middle of the news, showing funny faces made by Jessica, enhances the humorous emotion as well.

Anyway, it is a funny article and it reflects the main attributes of online media. 

Window 8 promises much faster boot up times

Read more http://www.guardian.co.uk/technology/blog/2011/sep/09/windows-8-boot-up-faster

Windows 8 promises much faster boot up times  ----- Are you one of those people who turns the machine off at night and on in the morning to clear out the cruft? Windows 8 feels your coffee-making pain      written by Charles Arthur

The news named “Windows 8 promises much faster boot up times” was published on the Guardian. This article was mainly describing one of the most remarkable characteristics of Window 8 which was a long-anticipated operating system from the public, which reflected the characteristics of the news content – prominence and timeliness.

An inverted pyramid structure was utilized by author and the opening was coming straight to the point of view, which made this article quite clear and shapely. The second paragraph listed some statistics provided by Microsoft, which illustrated that speeding up the process of restarting the machine was now the concern reflected from consumers, and the time for booting up the new system was expected to achieve only two seconds.

The following paragraphs quoted some sentences declared by the experts from Microsoft, which made the article as well as the statistics in it more reliable and accountable. Furthermore, the word “Hibernate” was in bold, which made an emphasis on the topic of this article efficiently and strikingly. A convincing comparison between Microsoft and Apple was useful towards readers as well, which revealed the different approached utilized by this two competitors to contend for markets.

Transferring the tone in second person as well as the narrative angle in tenth paragraph made the article more critical and objective. What’s more, the writer conducted a translation following an arcane quote declared by experts for readers in order to make the information more understandable and acceptable. Moreover, interrogative sentence was used at the end of the article, which organized a discussion towards readers, and it turned out that this approach was successful since many readers commented behind this news actively as well as intensely.

In one word, this is a well-organized article which meets the needs of IT aficionados successfully.