Apple hits Samsung in court again

Spot the difference: Apple and Samsung remain locked over the iPad and Galaxy devices
Read more http://www.bbc.co.uk/news/technology-15305448

The news called ‘Apple hit Samsung in court again’ was published on BBC website. This article was mainly describing the contradiction relating to the problem of patent between Apple and Samsung. It is widely acknowledged that tablets is one of the most popular electronic products in our routine life, moreover, with the success of Ipad, more electronics companies have poured into tablets markets. On the one hand, Samsung had argued Aoole should not be allowed to sell devices that use 3G mobile technology patented by Samsung because it did not have licenses to use the technology. On the other hand, Apple claimed that the Samsung’s tablet copies its massively-selling iPad and iPhone, including the exterior look of the device and a list scrolling patent which relates to how users view documents.

In the beginning of this news, a quote from a US judge was directly utilized by the author, which pointed out the theme of this news straight from the shoulder and made the news succinct as well as concise. What’s more, using adversative in the middle of the quote has enhanced the intensity of the emotion, which gives the reader the vivid impression that it is the writer himself has seen or experienced.

A subtitle named ‘Groundless’ was utilized at the fifth paragraph with black body, which indicates the standpoint penetrating the whole news from Samsung effectively. What’s more, the using of the anecdote happened in Australia, which is showing a temporary sales ban on the Samsung tablet roundly, reinforces the readability as well as credibility.

In the following paragraph, some tit for tat quotes between Apple and Samsung executives were written by author, which enhanced the interestingness as well as objectivity.

Unlike other online news portals, BBC news does not have many outstanding features of online media such as video or comments area. Lacking of interactivity as well as cross-media properties may become a problem that should be considered deeply by BBC news.

Iphone 4s: Apple targets a wider audience

The news article named iphone 4s: Apple targets a wider audience was published on the website of the guardian. This article was mainly talking about that the promotion of iphone 4s was aiming at selling more phones by decreasing price. Speaking for the worldwide Apple enthusiasts, at first, they were inevitably disappointed for the expectation of the emerging of iphone 5. Though there are several new elements embodied in the new product, it is still a pity for Apple fans, who had been informed that Steve Jobs passes away grievous news.

Since the convergence of online news, this news article used video to show the press conference introducing the new iphone 4s. As the development of computer hardware and multimedia technology, the range of multimedia application is constantly being widened. This can be reflected from this news article that the utilizing of multimedia is significantly enhancing the interestingness and readability.

This news article used inverted pyramid structure, which came straight to the point in the first paragraph that Apple’s latest iphone 4s launch was all about putting the product into as many hands as already hold iPods. And in the following paragraph, some statistics was provided by author to show how cheap it is, compared with the former iphone.

In the fourth paragraph, compared with other smartphone market share, the statistics of Apple’s proved that apple was confronting a increasingly fierce competition for international market. At the same time, the author had expressed his own idea towards this issue, which made this article more approachable. What’s more, the comparison of the statistic among different mobile phone brand makes the article more accuracy and objective.

US investigates Google tax strategies

Search giant cut its tax bill by $1bn a year by funnelling profits to subsidiaries with low tax rates.
Read more http://www.guardian.co.uk/technology/2011/oct/14/us-investigates-google-tax-strategies

The news article named ‘US investigates Google tax strategies’ was published on The Guardian. This article depicted that the US tax authorities were investigating the strategies used by Google to cut its tax bill by about $1bn a year by funneling profits from the US and Europe to subsidiaries with low tax rates. We all know that as a search engine giant, it is inevitable for Google to be examined by government since it is an indispensable method of income for the treasury, especially after the well-known three acquisitions including its purchase of YouTube in 2006.

The third paragraph used quotes to illustrate Google’s unit in Europe, however, the author did not give clear indication of the provenience of the source, which made the news not credible as well as accuracy. And the same problem happened again in the sixth paragraph, in which a quote from Google’s employee was utilized to describe there was nothing unusual about the audit.

In the following paragraph, the author had provided some statistics about the revenue of Google in different units in Europe, which makes the content of this news well-organized as well as legible. What’s more, the writer also introduced the operating method of Google in administrating its foreign subsidiaries, which enhances the readability as well as integrality.

In the end of the news, a quote was utilized as a conclusion of it, which makes the news a little bit subjective. Moreover, this interviewee was an anonymity, which made the news unauthentic again. However, the content of the quote reasserts the theme of this news effectively, which reinforces the integrality of this news.

Microsoft considering fresh bid for Yahoo, say sources

Read more: http://www.guardian.co.uk/technology/2011/oct/05/microsoft-yahoo-software-internet-business

Microsoft are reported to be interested in a fresh bid for internet business Yahoo

This news article named ‘Microsoft considering fresh bid for Yahoo, say sources’ was published on the website of the Guardian. This article was mainly describing that Microsoft tended to purchase Yahoo again and News corp as well as Chinese internet company Alibaba were another two strong competitors.

As we all know that Microsoft, Yahoo as well as News Corporation are technology tycoons and such kind of news article reflects the proximity of news’ value.

This article was written with an inverted pyramid structure and the opening was talking about the most important content that the Microsoft was considering a fresh attempt to take control of Yahoo, and it was three years after its first bid.

The following two paragraphs has listed some statistics about Yahoo’s share price three years ago and now respectively, which make the news more accurate and clear. What’s more, the comparison about the changing share price in these two bids make the content more objective as well as understandable.

Some quotes from Yahoo axed chief executive and Alibaba chief executive has enhanced the comprehensiveness, which make readers get a more integrated perspective towards this issue. Moreover, the writer has made some analysis about the bid, from the angle of both Yahoo and Microsoft, which make the news more reliable.

However, the result of writer’s research turned out to be confusing. On the one side, the author said due to the buyout of advertisement from Yahoo, there’s little possibility for Microsoft to bid for Yahoo. On the other side, the author used some tech analysts’ view that Yahoo had lost out to Google and Facebook in the battle to win over advertisers, so buying Yahoo was the best way to achieve scale online.

The ending of this news article is quite good because the writer has expanded the topic and evoked a discussion about how to spark regulatory scrutiny in technological industry.