Apple hits Samsung in court again

Spot the difference: Apple and Samsung remain locked over the iPad and Galaxy devices
Read more http://www.bbc.co.uk/news/technology-15305448

The news called ‘Apple hit Samsung in court again’ was published on BBC website. This article was mainly describing the contradiction relating to the problem of patent between Apple and Samsung. It is widely acknowledged that tablets is one of the most popular electronic products in our routine life, moreover, with the success of Ipad, more electronics companies have poured into tablets markets. On the one hand, Samsung had argued Aoole should not be allowed to sell devices that use 3G mobile technology patented by Samsung because it did not have licenses to use the technology. On the other hand, Apple claimed that the Samsung’s tablet copies its massively-selling iPad and iPhone, including the exterior look of the device and a list scrolling patent which relates to how users view documents.

In the beginning of this news, a quote from a US judge was directly utilized by the author, which pointed out the theme of this news straight from the shoulder and made the news succinct as well as concise. What’s more, using adversative in the middle of the quote has enhanced the intensity of the emotion, which gives the reader the vivid impression that it is the writer himself has seen or experienced.

A subtitle named ‘Groundless’ was utilized at the fifth paragraph with black body, which indicates the standpoint penetrating the whole news from Samsung effectively. What’s more, the using of the anecdote happened in Australia, which is showing a temporary sales ban on the Samsung tablet roundly, reinforces the readability as well as credibility.

In the following paragraph, some tit for tat quotes between Apple and Samsung executives were written by author, which enhanced the interestingness as well as objectivity.

Unlike other online news portals, BBC news does not have many outstanding features of online media such as video or comments area. Lacking of interactivity as well as cross-media properties may become a problem that should be considered deeply by BBC news.