Microsoft considering fresh bid for Yahoo, say sources

Read more: http://www.guardian.co.uk/technology/2011/oct/05/microsoft-yahoo-software-internet-business

Microsoft are reported to be interested in a fresh bid for internet business Yahoo

This news article named ‘Microsoft considering fresh bid for Yahoo, say sources’ was published on the website of the Guardian. This article was mainly describing that Microsoft tended to purchase Yahoo again and News corp as well as Chinese internet company Alibaba were another two strong competitors.

As we all know that Microsoft, Yahoo as well as News Corporation are technology tycoons and such kind of news article reflects the proximity of news’ value.

This article was written with an inverted pyramid structure and the opening was talking about the most important content that the Microsoft was considering a fresh attempt to take control of Yahoo, and it was three years after its first bid.

The following two paragraphs has listed some statistics about Yahoo’s share price three years ago and now respectively, which make the news more accurate and clear. What’s more, the comparison about the changing share price in these two bids make the content more objective as well as understandable.

Some quotes from Yahoo axed chief executive and Alibaba chief executive has enhanced the comprehensiveness, which make readers get a more integrated perspective towards this issue. Moreover, the writer has made some analysis about the bid, from the angle of both Yahoo and Microsoft, which make the news more reliable.

However, the result of writer’s research turned out to be confusing. On the one side, the author said due to the buyout of advertisement from Yahoo, there’s little possibility for Microsoft to bid for Yahoo. On the other side, the author used some tech analysts’ view that Yahoo had lost out to Google and Facebook in the battle to win over advertisers, so buying Yahoo was the best way to achieve scale online.

The ending of this news article is quite good because the writer has expanded the topic and evoked a discussion about how to spark regulatory scrutiny in technological industry.