The news article named iphone 4s: Apple targets a wider audience was published on the website of the guardian. This article was mainly talking about that the promotion of iphone 4s was aiming at selling more phones by decreasing price. Speaking for the worldwide Apple enthusiasts, at first, they were inevitably disappointed for the expectation of the emerging of iphone 5. Though there are several new elements embodied in the new product, it is still a pity for Apple fans, who had been informed that Steve Jobs passes away grievous news.
Since the convergence of online news, this news article used video to show the press conference introducing the new iphone 4s. As the development of computer hardware and multimedia technology, the range of multimedia application is constantly being widened. This can be reflected from this news article that the utilizing of multimedia is significantly enhancing the interestingness and readability.
This news article used inverted pyramid structure, which came straight to the point in the first paragraph that Apple’s latest iphone 4s launch was all about putting the product into as many hands as already hold iPods. And in the following paragraph, some statistics was provided by author to show how cheap it is, compared with the former iphone.
In the fourth paragraph, compared with other smartphone market share, the statistics of Apple’s proved that apple was confronting a increasingly fierce competition for international market. At the same time, the author had expressed his own idea towards this issue, which made this article more approachable. What’s more, the comparison of the statistic among different mobile phone brand makes the article more accuracy and objective.
